# Alexander Nicholas

> Alexander "Sketch" Nicholas is a Senior AI Product Designer in Nashville, TN who turns messy operations into shipped products, using design thinking and design systems to build voice agents, agentic workflows and automation people actually trust.

Alexander Nicholas (known as "Sketch") is a Senior AI Product Designer based in Nashville, TN, and works remotely. Alexander has 7+ years of experience as a product designer embedded in operations: mapping how work actually gets done, then designing and building the systems that do it better.

## Key facts

- Role: Senior AI Product Designer
- Location: Nashville, TN (remote)
- Experience: 7+ years in product design, UX and operations
- Focus: Voice agents, Agentic workflows, n8n automation, Conversation design, Human-in-the-loop, Product design, Design systems, Design thinking, Workflow analysis
- Tools: Twilio, Vapi, n8n, Microsoft Copilot, Power Apps, Power Automate, SharePoint, Figma, Airtable, Redis, Telegram
- Notable result: redesigned the Tenant Center Admin experience for Healthcare Realty Trust across 400 buildings, cutting update times from days to minutes and saving ~$240k per year in maintenance
- Contact: hello@alexandernicholas.me

## Experience (from the résumé)

Full résumé: https://www.alexandernicholas.me/resume (PDF: https://www.alexandernicholas.me/alexander-nicholas-resume.pdf)

- Web Master & UX Designer, Healthcare Realty Trust (Aug 2019 – Present): Design and manage digital experiences supporting a portfolio of 700+ medical office buildings, employees, and tenants.
- Founder, Product Designer & Developer, ForgedRoad (Nov 2024 – Present): Founded, designed, and built an automotive event-discovery platform in FlutterFlow with custom geolocation and relevance logic.
- Designer & Owner, That Guy's Sketch LLC (Jan 2010 – Present): Lead product strategy and UX consulting, expanding the agency into AI adoption, digital strategy, and business automation services.
- Designer / Marketing, Computing System Innovations (May 2014 – Aug 2019): Designed and tested legal redaction and indexing tools for government B2B clients; built responsive enterprise SaaS prototypes.
- User Experience Designer, BandBasher (Sep 2017 – May 2018): Designed onboarding flows and dashboards and conducted user research to reduce navigation friction in a workflow SaaS product.
- Education: B.S., Multimedia Design and Development, DeVry University (2014); Foundations of User Experience (UX) Design, Google (2021)
- Core skills: Product strategy & discovery, Product management & roadmapping, User research & usability testing, Journey mapping & information architecture, Interaction & interface design, Workflow & process analysis, Agentic workflow design, AI & automation product strategy, Workflow automation strategy, Behavioral analytics & feedback loops, Figma & design systems, Metrics, analytics & feedback loops, Local AI & private infrastructure, HTML, CSS, JavaScript & React, n8n, Copilot & Wrike, Conversational voice AI (Twilio, Vapi), Agile delivery & stakeholder alignment, API-enabled product workflows

## Case studies

- [Network of Tenant Sites for Healthcare Realty](https://www.alexandernicholas.me/work/enabling-the-admin-experience): How Alexander Nicholas redesigned Healthcare Realty’s tenant admin dashboard across 400 buildings: updates in minutes, not days, and ~$240k saved a year.
- [Electronic Directory Change Form](https://www.alexandernicholas.me/work/electronic-directory-change-form): How Alexander Nicholas replaced email-driven directory updates for 700+ medical office buildings with a Power Apps workflow, cutting errors by 50%.
- [Swap Shop: Revitalizing an Internal Asset Exchange](https://www.alexandernicholas.me/work/swap-shop-revitalizing-an-internal-asset-exchange): How Alexander Nicholas reimagined Healthcare Realty’s internal asset exchange as a SharePoint and Microsoft 365 prototype that 65% of testers preferred.
- [Holistic Mental Healthcare](https://www.alexandernicholas.me/work/holistic-mental-healthcare): A website and logo redesign for Awakened Holistic Health by Alexander Nicholas — built to reflect the brand’s values and earn trust before the first booking.
- [Desert Grass and Greens](https://www.alexandernicholas.me/work/desert-grass-and-greens): Brand identity and website for artificial turf company Desert Grass and Greens by Alexander Nicholas, with before-and-after galleries and quote requests.

## Independent builds

- Forged Hub (Current build · Founding beta): A two-sided platform where event hosts find vetted vendors and vendors get booked, not ghosted. an.vl, a built-in copilot, drafts events, builds profiles and makes the matches. https://forgedhub.com/
- Zinnia (Agentic assistant · Running daily): An agentic admin assistant I message on Telegram. It reads Gmail, updates Airtable and keeps context in Redis — on local models.
- n8n automation systems (Automation · Always on): The small machines that keep my week moving.

## How Alexander works

1. Listen to the work — shadow the people doing it and map every handoff, spreadsheet and workaround.
2. Find the friction — the step everyone hates is usually where the time, money and opportunity are.
3. Sketch it fast — rough flows and clickable prototypes in days, not weeks.
4. Build the real thing — forms, dashboards, automations and AI where it earns its place.
5. Measure and hand off — every launch gets a number to watch and documentation the team can own.
6. Start back at one — there's always room for improvement; once something is live, real usage shows what to tighten next and the loop starts again.

## Testimonials

- "Alex is an amazing UX/UI Designer, brilliant artist, and a very professional individual. He follows a methodical process in his work, and makes sure that all of the requirements are fulfilled. You can depend on him to get the job done!" — Robert Dewitt, Software Engineer, Lightspeed Voice
- "He has a very intuitive understanding of balance, composition, color and layout… I would definitely recommend him for his skill and his close attention to detail." — Rossenllini Watson, Digital Designer II, Marriott Vacations Worldwide
- "In that time I quickly learned that he is not only an excellent designer but also a talented illustrator." — Erin Held, Graphic Designer

## Links

- [Portfolio](https://www.alexandernicholas.me/)
- [Resume](https://www.alexandernicholas.me/resume)
- [LinkedIn](https://www.linkedin.com/in/thatguysketch)
- [GitHub](https://github.com/tgsketch)
- [YouTube](https://www.youtube.com/@thatguysketch)
- [Book 15 minutes](https://calendar.app.google/Hs71uXfYic6hmA4n8)