Product designer · Orlando, FL

I design products for Orlando teams, then build the first version.

Seven-plus years of designing the systems behind real operations. I start with the people doing the work, prototype fast, and write enough code that what ships matches what I drew.

ResearchPrototypingDesign systemsWebflowNext.jsReact

Moving to Central Florida and available remotely now. Working with teams in Orlando, Winter Park, Lakeland and Tampa Bay. I studied in Orlando.

My Resume Let's Chat

What I've actually done.

Four projects, each with the longer story behind it.

  1. Healthcare Realty Trust · Electronic Directory Change Form

    Research first, then a form people trust.

    I interviewed administrative assistants, property managers and designers, mapped where directory requests broke down, prototyped in Figma, and shipped the result in Power Apps.

    Read the case study
    50% fewer errors through visual confirmations and structured fields
  2. Healthcare Realty Trust · Swap Shop

    A prototype tested before anyone built it.

    Interviews with stakeholders and end users, wireframes and a high-fidelity Figma prototype, then hallway usability testing with engineers and staff.

    Read the case study
    65% of testers preferred the prototype to email
  3. ForgedHub · Founder

    A two-sided marketplace, designed and built.

    An AI-driven platform where event owners find vetted vendors and vendors get booked. The founding beta is live, on top of what I learned from the platform that came before it.

    Visit ForgedHub ↗
    530+ users on the predecessor platform
  4. Healthcare Realty Trust · Tenant sites

    A WordPress Multisite theme non-developers can edit.

    I redesigned the tenant admin dashboard and built a custom Multisite theme that the Tenant Relations Coordinator could change without a developer, so the design survives handoff.

    Read the case study

What people say after working with me.

“He has a very intuitive understanding of balance, composition, color and layout… I would definitely recommend him for his skill and his close attention to detail.”
Rossenllini WatsonDigital Designer II, Marriott Vacations Worldwide
“In that time I quickly learned that he is not only an excellent designer but also a talented illustrator.”
Erin HeldGraphic Designer
“that_guy_sketch took our site to the next level! He was very easy to work, highly skilled, extremely creative, and responded very quickly to all messages and requests. Would work with him again in a sec!”
Fiverr clientClient on Fiverr, United States

Other sides of the work

AI automation n8n workflows, voice agents and Copilot automations. See the ai automation page → AI product management Discovery, roadmaps and getting teams aligned. See the ai product management page → The process The six steps I use on every project. See how I work →
(virtually)

Let's grab a coffee.

If you have the time, I'd love to get to know you, your team, and what you have going on.

Book 15 minutes or email hello@alexandernicholas.me