Hey there.
Hi, I'm Sketch. Senior AI Product Designer.
I turn messy operations into shipped products. With design thinking and solid design systems behind it, I build AI and digital products that do the work: voice agents, agentic workflows, and automation people actually trust.
Based in Nashville, TN
Stuff from my day job and clients.
I don't just spec the AI. I ship it.
Forged Hub
A two-sided platform where event hosts find vetted vendors and vendors get booked, not ghosted. an.vl, a built-in copilot, drafts events, builds profiles and makes the matches.
- Hosts post an event, an.vl surfaces the right vendors
- Vendors build one profile, get matched by category, location and availability
- Applications, booth rosters and messaging in one place
- Free for vendors, tiered plans for hosts
Visit site ↗ Zinnia
An agentic admin assistant I message on Telegram. It reads Gmail, updates Airtable and keeps context in Redis — on local models.
n8n automation systems
The small machines that keep my week moving.
- Gmail → Trello
- Stripe → Trello
- LinkedIn content pipeline
- Lead-scout agent
- Uptime monitoring
Builder who thinks in systems. Focused on business growth, accelerated by AI.
I'm Alexander — Sketch to most people. For the last 7+ years I've been a product designer embedded in operations: mapping how work actually gets done, then designing the systems that do it better. At Healthcare Realty Trust I redesigned the admin experience across 400 buildings, cutting update times from days to minutes and ~$240k in annual maintenance.
These days I'm pointed at applied AI: conversational voice agents (Twilio + Vapi) that intake lead data, n8n workflow systems, and agentic assistants I build and run myself. I design for the questions AI products have to answer — where the AI helps, where humans stay in control, and what happens when it's wrong.
Design is how I think. Building is how I prove it.
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Listen to the work.
I start where the work actually happens — shadowing the people doing it and mapping every handoff, spreadsheet and workaround.
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Find the friction.
Somewhere in that map is the step everyone hates. That is usually where the time, the money and the opportunity are hiding.
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Sketch it fast.
Rough flows and clickable prototypes in days, not weeks — so we argue about something real instead of a requirements doc.
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Build the real thing.
I ship working product: forms, dashboards, automations and AI where it earns its place, wired into the tools you already use.
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Measure and hand off.
Every launch gets a number to watch and documentation your team can own, so the system keeps running after I step back.
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Start back at one.
There's always room for improvement. Once something's live, I go right back to listening, because real people using it will show me what to tighten next.
What people say after working with me.
“Alex is an amazing UX/UI Designer, brilliant artist, and a very professional individual. He follows a methodical process in his work, and makes sure that all of the requirements are fulfilled. You can depend on him to get the job done!”
“He has a very intuitive understanding of balance, composition, color and layout… I would definitely recommend him for his skill and his close attention to detail.”
“In that time I quickly learned that he is not only an excellent designer but also a talented illustrator.”