Hey there.
Hi, I'm Sketch. Senior AI Product Designer.
I turn messy operations into shipped products. With design thinking and solid design systems behind it, I build AI and digital products that do the work: voice agents, agentic workflows, and automation people actually trust.
Based in Nashville, TN
Stuff from my day job and clients.
Network of Tenant Sites for Healthcare Realty
Electronic Directory Change Form
Directory Updates, Automated
Swap Shop: Revitalizing an Internal Asset Exchange
Holistic Mental Healthcare
Desert Grass and Greens
I don't just spec the AI. I ship it.
Forged Hub
A two-sided platform where event hosts find vetted vendors and vendors get booked, not ghosted. an.vl, a built-in copilot, drafts events, builds profiles and makes the matches.
- Hosts post an event, an.vl surfaces the right vendors
- Vendors build one profile, get matched by category, location and availability
- Applications, booth rosters and messaging in one place
- Free for vendors, tiered plans for hosts
Visit site ↗ Zinnia
An agentic admin assistant I message on Telegram. It reads Gmail, updates Airtable and keeps context in Redis — on local models.
n8n automation systems
The small machines that keep my week moving.
- Gmail → Trello
- Stripe → Trello
- LinkedIn content pipeline
- Lead-scout agent
- Uptime monitoring
Builder who thinks in systems. Focused on business growth, accelerated by AI.
I'm Alexander — Sketch to most people. For the last 7+ years I've been a product designer embedded in operations: mapping how work actually gets done, then designing the systems that do it better. At Healthcare Realty Trust I redesigned the admin experience across 400 buildings, cutting update times from days to minutes and ~$240k in annual maintenance.
These days I'm pointed at applied AI: conversational voice agents (Twilio + Vapi) that intake lead data, n8n workflow systems, and agentic assistants I build and run myself. I design for the questions AI products have to answer — where the AI helps, where humans stay in control, and what happens when it's wrong.
Design is how I think. Building is how I prove it.
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Listen to the work.
I start where the work actually happens — shadowing the people doing it and mapping every handoff, spreadsheet and workaround.
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Find the friction.
Somewhere in that map is the step everyone hates. That is usually where the time, the money and the opportunity are hiding.
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Sketch it fast.
Rough flows and clickable prototypes in days, not weeks — so we argue about something real instead of a requirements doc.
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Build the real thing.
I ship working product: forms, dashboards, automations and AI where it earns its place, wired into the tools you already use.
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Measure and hand off.
Every launch gets a number to watch and documentation your team can own, so the system keeps running after I step back.
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Start back at one.
There's always room for improvement. Once something's live, I go right back to listening, because real people using it will show me what to tighten next.
What people say after working with me.
“Alex is an amazing UX/UI Designer, brilliant artist, and a very professional individual. He follows a methodical process in his work, and makes sure that all of the requirements are fulfilled. You can depend on him to get the job done!”
“He has a very intuitive understanding of balance, composition, color and layout… I would definitely recommend him for his skill and his close attention to detail.”
“In that time I quickly learned that he is not only an excellent designer but also a talented illustrator.”
“Sketch has become an extension of my team. He's reliable and knows how to make magic happen.”
“Wonderful, kind, and a real go-getter… knowledgable and got the job done for me when I was in a bind. Hard to come across sellers like this!”
“Sketch was extremely responsive and included more than I asked for. He went the extra mile to make sure I was happy with my deliverable.”